Headline
June cost (latest)
$11,883
$8,675 team + $3,266 opex
Run-rate (Apr–Jun avg)
$11,675/mo
down from $36,841 in Jan
2026 YTD cost
$118,496
vs $85,778 sales
2026 YTD net
−$32,718
structural loss
Treasury (on-chain)
26.15 ETH
≈ $50,200 @ $1,920 · GH Sales wallet
Runway (ETH only)
≈ 4.2 mo
at current run-rate · fiat unknown
Sales vs total cost · 2026 by month
Monthly P&L (paid group)
| Month | Sales | Salaries | Software / opex | Marketing + commissions | Total cost | Net |
|---|
| January | $21,235 | $23,943 | $7,124 | $5,774 | $36,841 | −$15,606 |
| February | $41,150 | $15,613 | $13,304 | $1,723 | $30,640 | +$10,510 |
| March | $15,096 | $9,875 | $2,450 | $3,665 | $15,990 | −$894 |
| April | $2,190 | $9,875 | $2,296 | −$100 | $12,071 | −$9,881 |
| May | $0 | $9,125 | $2,059 | −$112 | $11,072 | −$11,072 |
| June | $6,107 | $8,675 | $3,266 | −$58 | $11,883 | −$5,775 |
| 2026 YTD | $85,778 | $77,106 | $30,499 | $10,891 | $118,496 | −$32,718 |
Two one-offs distort the opex column: February includes an $11,082 municipal tax payment (software that month was only ~$2,222) and June includes $1,040 of legal (HLB). Marketing+commissions = 1st Promoter + BAD marketing fees/commissions + CryptoData USDT commissions (negative = credits/adjustments).
Payroll · every person, every month (2026)
| Person | Role | Jan | Feb | Mar | Apr | May | Jun |
|---|
| Stevie Kincade | Alpha Caller | $3,000 | $2,500 | $2,000 | $2,000 | $2,000 | $2,000 |
| Jonluke Davis | Alpha Caller | $5,250 | $3,188 | $1,125 | $1,125 | $1,125 | $1,125 |
| Evgenii Ivanov | Alpha Caller | $3,000 | $2,000 | $1,000 | $1,000 | $1,000 | $1,000 |
| Victor Nick Sandu | Alpha Caller | $1,875 | $1,538 | $1,200 | $1,200 | $1,200 | $1,200 |
| Greg Palma | Alpha Caller | $1,500 | $750 | — | — | — | — |
| Jason Lavergne | Caller → Airdrop | $1,875 | $938 | — | — | — | — |
| Sheryll Lazaro | Moderator | $750 | $750 | $750 | $750 | $750 | $750 |
| Lexter Legones | Moderator | $747 | $700 | $750 | $750 | $750 | $750 |
| Khan Tumampos | Moderator | $627 | $600 | $600 | $600 | $600 | $600 |
| Evtesam Ubpon | Moderator | $614 | — | — | — | — | — |
| Rochelle Dela Vega | Moderator | $250 | — | — | — | — | — |
| Chris Labaria | Moderator | $175 | — | — | — | — | — |
| Wesley Schofield (SMC) | Livestreamer | — | $750 | $750 | $750 | — | $750 |
| Nicolas Bastidas | Livestreamer | — | $500 | $500 | $500 | $500 | $500 |
| Hao Teh (Goose) | Tech | $1,600 | $1,400 | $1,200 | $1,200 | $1,200 | — |
| Gizmolab L.L.C-FZ | Developer | $1,580 | — | — | — | — | — |
| Jim Ubaldo | Project Manager | $1,100 | — | — | — | — | — |
| Total | | $23,943 | $15,613 | $9,875 | $9,875 | $9,125 | $8,675 |
Kincade (highlighted), full history: Writer $750–1,000 (2024) → Alpha Caller $1,600 (Dec 2024) → $2,500 (Jan–Sep 2025, 9 months) → raised to $3,000 (Oct 2025, held 4 months) → cut to $2,500 (Feb 2026) → cut again to $2,000 (Mar 2026). Two consecutive cuts, −$1,000/mo (−33%) off his standing rate; he felt it in April when the March payment landed. Even so, the mildest cut on the bench, and he is now the highest-paid caller. Headcount went 17 (Jan) → 9 (Jun). Not on this sheet: Luke's retainer (no paper trail, believed $30,000–60,000/mo historically) and any CryptoData/COO comp beyond the USDT commission line.
Stevie Kincade · full pay history (every month on the books)
| Period | Role | Monthly rate | Change |
|---|
| Apr 2024 | Writer | $750 | first month on payroll |
| May 2024 | Writer | $1,000 | +$250 |
| Jun 2024 | Writer | $1,000 | — |
| Jul – Nov 2024 | — | not on payroll | 5-month gap in ledger |
| Dec 2024 | Alpha Caller | $1,600 | promoted to caller |
| Jan – Sep 2025 | Alpha Caller | $2,500 | +$900 · held 9 months |
| Oct 2025 | Alpha Caller | $3,000 | RAISE +$500 (Q4 sales push) |
| Nov 2025 | Alpha Caller | $3,000 | — |
| Dec 2025 | Alpha Caller | $3,000 | — |
| Jan 2026 | Alpha Caller | $3,000 | — (4th month at $3,000) |
| Feb 2026 | Alpha Caller | $2,500 | CUT −$500 |
| Mar 2026 | Alpha Caller | $2,000 | CUT −$500 (felt in April) |
| Apr 2026 | Alpha Caller | $2,000 | — |
| May 2026 | Alpha Caller | $2,000 | — |
| Jun 2026 | Alpha Caller | $2,000 | — (current rate) |
Net of the two cuts: $3,000 → $2,000, −33% in two consecutive paychecks (Feb + Mar 2026), off a rate he had held for 4 months. Both KPI sheets independently confirm Jan 2026 = $3,000. July 2026 is not yet recorded on any ledger.
Software & services · vendor by month (2026)
| Vendor | What it is | Jan | Feb | Mar | Apr | May | Jun | Verdict |
|---|
| Ghostify | unknown one-off | $3,000 | — | — | — | — | — | IDENTIFY |
| Clickfunnels | funnel builder (legacy) | $971 | — | — | — | — | — | GONE, confirm dead |
| Amazon (≈ AWS) | EC2 backend + card rail | $940 | $880 | $573 | $630 | $611 | $630 | RIGHT-SIZE |
| MongoDB Atlas | old free-group DB | $525 | $528 | $482 | $549 | $520 | $536 | KILLED Jul 2 |
| HighLevel (all lines) | CRM + phone + dupes | $357 | $250 | $204 | $107 | $107 | $194 | KILL DUPES → $107 |
| CheckoutChamp | card-rail processor (bank label "Champs Sports") | $309 | — | $309 | $309 | $309 | $309 | REVIEW vs volume |
| Airtable | membership book | $324 | $270 | $302 | $270 | $108 | $108 | KEEP |
| Google Workspace | email/domains | $176 | $171 | $168 | $168 | $168 | $168 | KEEP |
| GrooveHQ | help desk (GHL overlaps) | $87 | $58 | $58 | $58 | $58 | $70 | CANCEL |
| Bank fees | cash/wire fees | $65 | — | $65 | $65 | $65 | $65 | — |
| Copecart | orphaned checkout | — | $47 | $47 | $47 | $47 | $47 | CANCEL |
| Intuit | accounting | $42 | — | $42 | $42 | $42 | $42 | KEEP |
| Slack | team chat (team is on Discord) | $27 | — | $26 | $26 | — | — | CANCEL |
| Make.com | automations | $11 | $11 | $11 | $11 | $11 | $11 | KEEP |
| X Premium | brand account | $8 | $8 | $8 | $8 | $8 | $8 | KEEP |
| Wickbot | Discord tooling | $5 | — | $5 | $5 | $5 | $5 | KEEP |
| Zapier · ManyChat · Signwell · Webflow | Jan one-offs, since gone | $277 | — | — | — | — | — | GONE |
| Municipal tax (PR) | taxes | — | $11,082 | $150 | — | — | $1,040 | TAX / LEGAL |
| Opex total | | $7,124 | $13,304 | $2,450 | $2,296 | $2,059 | $3,266 | |
The cut list
| Action | Item | Monthly save | Annual save | Status |
|---|
| Done | MongoDB Atlas (org deleted, card 7869 removed) | $536 | $6,432 | BANKED Jul 2 |
| Cancel now | GHL duplicate/trial account (keep one at $107/mo) | ~$97 | ~$1,164 | NEEDS GO |
| Cancel now | GrooveHQ (support lives in GHL) | ~$65 | ~$780 | NEEDS GO |
| Cancel now | Copecart (checkout is Radom + CheckoutChamp) | $47 | $564 | NEEDS GO |
| Cancel now | Slack (team coordinates in Discord) | $26 | $312 | NEEDS GO |
| Right-size | AWS (EC2 + card rail, sized for old volume) | up to ~$300 | up to ~$3,600 | VERIFY FIRST |
| Review | CheckoutChamp at near-zero card volume | up to $309 | up to $3,708 | VICTOR CALL |
| Identify | Ghostify $3,000 January charge | ? | ? | WHAT WAS IT |
| Total | zero-risk cancels alone | ~$235 | ~$2,820 | |
The big lever is not software. It is the team line ($8,675/mo) vs the BloFin deal decision, and Luke's off-sheet retainer. Maintenance mode (2 callers + 1 mod ≈ $4,000/mo) saves another $4,675/mo, but guts the product the BloFin budget would fund. That call stays with Victor.
Data caveats (honesty box)
1. Luke Belmar's retainer is on no ledger. Believed $30,000–60,000/mo historically, no paper trail found. If active, it dwarfs everything on this page.
2. The Mercury (bank) tab is broken (#REF!) in both KPI sheets, so fiat cash and true runway are not readable. Treasury above is on-chain ETH only.
3. "Champs Sports" = CheckoutChamp (truncated bank descriptor, verified against 2024–25 ledgers). "Amazon" is almost certainly AWS, one raw descriptor check pending.
4. Payroll is not paid from the GH Sales wallet. On-chain shows only 6 outbound transfers in 8 months (2 large cashouts, Feb $56,380, twin April ~$1,435s). Contractor rail is downstream of exchange sweeps, likely USDT.
5. Wallet history is address-poisoned. Scam lookalike tokens mimic real destinations. Never copy an address from history. Test-send first, always.